Interactive Design
IEC PUC MG
2012 – 2013
Post-graduation in planning, creation, and development of product, environment and social interactive projects.
Production and Criticism
IEC PUC MG
2008 – 2009
Post-graduation in fundamental concepts of culture: History, market and the perspectives of arts in Brazil; and cultural criticism.
Marketing and Advertising
PUC MG
2000 – 2004
Bachelor’s Degree in Marketing and Advertising, working on social impact communication projects; institutional brand, and marketing.
Graphic Design
UEMG
1999 – 2003
Bachelor’s Degree – acquisition of knowledge in creation, consolidation and communication of image nowadays.
In the technology and communication market, due to the demands and opportunities that came to me, I can say that I specialized in the following 3 major areas:
More than 10 years of partnership with Rakuten, developing around 400 projects on the e-commerce platform, for clients across Brazil.
Since I was invited, in 2009, for the first time to work with Ikeda, which became Rakuten, I have never left the design team. I was one of the main people responsible for creating the interfaces for new projects since 2015. With this level of knowledge acquired, I can offer clear solutions and results to a range of market opportunities, which constantly appear, whether for a branding shop or even seasonal campaigns on -line.
Brands and visual identities with their own methodology and assertiveness index above 90%. Redesign, construction of names and adaptations to new technologies, such as responsive formats. Brand management with medium and long-term actions, developing strong and coherent visual identities for creation manuals and advertising pieces.
With the Branding documentation identified, the creation is replicated, maintaining visual standards and the experience. Even within a complex task such as a website or portal, it is possible to determine a visual line that can be adopted for any other type of communication. Styles of buttons, forms, icons and banners often invert the rules, making the methodology less rigid and more practical, close to the reality of what you want to convey.
Atuação em diferentes áreas para aprimorar o relacionamento do cliente com o serviço prestado, qualificados por utilidade, facilidade de uso e prazer.
The UX/UI stages, within a project, are characterized by careful planning, based on real data. Interviews with stakeholders, Benchmarking, inheritance of knowledge, tests, propositions and solutions to challenges. One of my main tasks in my day-to-day work is to gather information from different areas, coordinate coherence and provide solutions relevant to my clients’ different moments. The UX Designer is a translator and conciliator for all parties involved in a project.
I was Digital Creative Director at Ali Comunicação for 5 years and at 18 Comunicação for another 5 years. These and other professional experiences gave me great friendships and work partners that I still have today, in a relationship network that I activate with each new project achieved.
Marcos Loureiro is a Professional with a capital “P”, creative, proactive, great team leader. Marcos has helped (and is helping) our organization for over a decade, delivering projects that make a difference in the image and digital marketing of companies that believe in excellent design combined with a well-articulated presence on the web.
Luiz Gonçalves – Director from Aliás Comunicação
I’ve known Loureiro for 10 years and since then we’ve developed many projects together. Loureiro is one of those professionals who dominates the client and the internal team, when necessary, and makes everything flow with great professionalism and assertiveness. Demanding as he is, he demands depth from his team when delivering digital projects and monitors the entire process with proximity and availability. Today, as head of Black12, I continue to count on Loureiro in several consultancy projects.
Matheus Tameirão – Diretor from Black 12